This report aimed to assist Panasonic Eco Solutions (PES) to identify the best strategy to plan its international growth in the Italian market for fire alarm systems. The research focuses on the professional segment (industry, healthcare, education, transportation, hotel, office and retail). Starting from the European common certification regulations (EN 54), the study identifies the peculiarities of the Italian market: national legislation, market size and growth perspective; top players; distribution system (including distributors, consultants, system integrators, installers; and public constructors); price structure (as installation and consultancy can amount to 75% of the entire investment); and entry barriers.